How UX Design Can Help Your Business Website
At Intelligems, we know websites are a huge part of the customer experience. Most people won’t purchase your product or hire your service without visiting your website first.
That’s why, when it comes to designing a website or web app, you should think from the user’s point of view. This is done with the purpose of improving the user experience – and it’s part of the User-Experience (UX) design.
You have less than 10 seconds to get a visitor’s attention. It’s terrifying, isn’t it?
It’s important that the content that your visitors see when they first access your website (the landing page) is attractive and effective.
A good landing page must have these four elements:
- A big title: it’s the first your visitor will read, and it should justify why they should stay
- Simple navigation: whether it’s a menu or a scroll bar, the visitor must be able to visit different pages on your site without struggling.
- An obvious call-to-action: don’t give visitors many options. Include one clear call-to-action button that attracts the eye and guides the user to the next step.
Don’t fill your website with information. Actually, do the opposite: include only the essentials needed to know what you offer and how the visitor can get it.
As of 2016, there are more users browsing the web through smartphones than computers. Does your website adapt to every screen size?
If the answer is not, fix it! There are few things more frustrating than accessing a website through a mobile device and not finding the content.
Responsive websites change their layout for different screens. The information displayed is the same, it’s just put together differently.
If you’re unsure about how to make your website responsive, you should consider contacting a web development agency. They’ll know how to take care of it.
We’ve discussed two simple approaches that every website should implement. Further UX design requires doing research and understanding what your visitors want and need.
Investing in UX design will improve your website’s. Your customers will be more likely to follow your calls to action and will recommend your service to others. In the end, improving the UX design means better business.