How To Choose The Best Name For Your Startup Business
Choosing a name for your business is one of the hardest moments when starting a new business. You should look for a friendly, recognizable name. But how can you pick the best name for your startup?
Begin with a list of keywords
The first thing you should do is create a list of words that describe your startup. Start with the obvious ones, and then add synonyms and related expressions.
Don't forget to include adjectives that refer to emotions: ask yourself how you would want your clients to think of you, and put those keywords on the list.
Enter your keywords into a name generator
There are many good name generators available, but you should start wit Bust-A-Name. It's an amazing tool for the initial stage of choosing a name for your business.
All you have to do is plug the keywords from your list into Bust-A-Name, and it will show you all the available names (and web domains) with combinations of two or three of your keywords.
Once you start reading the names on the list, you might find one that stands out. If that's the case, congratulations! If it isn't, don't worry.
From that complete list of possible names, you should pick the best ones. For example, right down the ten best names.
Create fictitious names
Once you have a list of possible names, you can try creating new names. There are numerous tools that you can use for this purpose.
Narrow down your list
At this stage, you should have a list of about 50 possible names for your business. But you will have spent so much time looking for a name that the keywords won't make sense anymore.
Give your search a rest for a couple of days, and get your mind completely off this naming thing. Then get back to your list and start narrowing it down.
Go through your list and try to pick the 20 best names in it. Then pick 15. Then 10. Get your list down to 5 names.
Pick the name that best resonates
Once you have just 5 names, it's time to get some help. Find as many people who are willing to help you, and ask them to choose the best name from the 5 on the list.
But don't ask friends and family! Ask your employees, colleagues, previous clients or even competitors. You need the opinion of people who know your business and who would correctly represent the views of your target market.
Once your target market chooses, you should pick that one as the name for your startup.