During 2018 we'll see great innovation in UX & UI design. We selected the 5 trends that you and your developers should look into.

5 UX/UI Design Trends of 2018 for Web And Mobile Apps

User Experience (UX) design and User Interface (UI) design are quite new, and they are growing rapidly. 2017 was huge for UX/UI, and there's no denying that during 2018 we'll see even more innovation in UX/UI design.

So what changes should you implement on your business' web and mobile applications? As always, we believe that the only changes your apps need are improvements.

We've selected 5 improvements that you and your developers should look into during 2018.

Also read: Improve Your Startup’s Website With SEO


Voice-Activated Interfaces

Think of the many devices in your home and your office that are voice-activated. There are many artificial intelligence (AI) services with interactive interfaces, including voice recognition.

Do you use voice-activated interfaces? In 2016, Google revealed that almost 20 percent of mobile searches were performed through voice activation. By 2018, they are expecting to reach 40 percent.

Siri and Alexa (Apple's and Amazon's voice-activated AI assistants) are a part of our daily life, and this will be even more so as technology improves and voice recognition gets more accurate.


Biometric Authentication

When Apple released the iPhone X, there was a real rumpus going on about the facial recognition authentication.

Is biometric authentication new? Not at all, but it's cheaper every year. By 2018, almost every smartphone will be equipped with either facial or fingerprint recognition.

You may not be comfortable with biometric authentication, but it's a huge time saver. Think of every password and code you need to enter. Credit cards, bank accounts, computer lock screens, cellphone lock screens, etc.

Biometric authentication can improve the security of your applications. Every access or transaction that requires a password would be faster and safer with biometric authentication.


Augmented Reality

Augmented reality (AR) is incredible. Remember Pokemon Go? Each user would use their phone to access an alternate world, but with the exact same geographic distribution.

Can you think of any ways your business apps could benefit from AR?

2018 may be the year where we see designers and developers come up with new ways to include AR in our everyday life. And you and your business can benefit from it.

Actually, you may already know some business applications that use AR as a part of their UX design. Some apps use the smartphone's camera to place objects in rooms before the user purchase that object. Other apps allow you to change the color of a piece of furniture or a wall.

You should be considering AR to improve your applications and help your clients' experiences.


Content-Focused Experiences

Now, let's stop focusing on fancy new technologies. Are there any easy ways for you to improve your applications? Of course, there are, and that's the idea of UX/UI design.

One of the big trends of 2018 will be the focus on content. It was important during 2017 and the results were outstanding. Making content clear and accessible for your users is a key part of UX design.

Let's make one thing clear: there's nothing wrong with having a beautiful website or app with awesome features and different functions - if it doesn't interfere with the access to the important content.

Related: We're Redesigning Our Website For 2018: You Should Do It Too

The trends you'll be seeing through 2018 involving content-focused experiences will most likely be:

  • Clear visuals with a simple color palette, light fonts and few images.
  • An increase in white space around content.
  • Fewer rapidly-moving dynamic features.
  • An overall decluttering of the web or app's design.

We'll be seeing many web and mobile apps move even further towards a minimalistic design, where the important content is the focus and everything else is removed.


Smart Personalization

Personalization is a rather new feature of UX/UI design, but it's going to be huge in 2018.

Every year, businesses are able to gather large amounts of data from their clients through Google Analytics, email interactions and other data management services.

You are able to know where your clients are, their age and gender, their interactions with your emails, what pages they visit on your website and much more. Plus, by interacting with other APIs, you can know how your users behave when they use other services.

Related: 3 Developer-Friendly APIs With Great DX

So how can you use all of this information? The answer is smart personalization.

A great UX design feature you can include on your website or app is a chatbot. It helps users navigate through your content easily, and it can take care of answering basic questions. The problem with chatbots is that they are bots, not humans. There can be friction in some conversations because chatbots can't adapt to your users. Or can they?

If you know a user's age and geographic location, you can modify your chatbot's language to better fit the user. Another new trend that's emerging regarding chatbots is the inclusion of graphical UI elements (videos, images, etc.).

Related: How Chatbots Can Help Your Small Business Stand Out

But is smart personalization only applicable to chatbots? Not at all. You can modify all of your content to better suit your clients and users.

We use our smartphones constantly, and it has reached a point where we are attached to them. The best way to improve a mobile or web app is to make it feel like the rest of the apps your users spend time on.

Here are some ways you can personalize your web and mobile apps in a smart way:

  • Memory features that allow the user to login to the application faster.
  • Increase interactions with other users or the help center with chat features.
  • Automatically adjusting colors and font sizes based on user age.
  • Adjusting notifications and messages based on the typical user activity, like increasing the number of notifications at the times when the user is most active.


Keep Improving Your Users' Experiences

Web and mobile design depend on new technologies, and we'll likely see amazing innovations during 2018 that will change the way we design.

However, the 5 UX/UI features we've presented will be the main improvements you'll be seeing this year. And rest assured that your competitors will be investing time and money in improving their apps, so you should too.

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