What's the best way to increase your startup's website traffic? Having a blog! These are the 4 reasons for having a business blog.

4 Reasons Why Your Startup Needs A Business Blog

Have you ever wondered what's the best way to increase your website's visitor traffic? It's simple: having a blog.

If you don't know how a blog can help your business grow online, we've prepared a list of the top 4 reasons why your startup needs a corporate blog.

 

1) A blog is an access point for new visitors

When any of us has a question or a problem, the first place where we check is Google. Don't you?

Whatever the question, Google has an answer. Well, it's not Google that has the answer. Google just points you to it.

By creating and maintaining a blog you'll be giving the answers that other people are looking for. You can share your experience and knowledge with the whole world, and let Google point new visitors to your blog - and therefore to your website.

With a blog, you can attract new visitors to your website. These new visitors will read your blog posts, but they will also visit the rest of your website and get to know your business.

 


Also read: Building a Web App: How Much Should You Pay



2) A blog improves your search engine rankings

If you want to improve your website's rankings on Google, you'll need to optimize your website for search engines (SEO).

One of the main techniques of SEO is the use of keywords. These keywords should correspond to popular search terms, and they should be used all over your website.

Having a blog is great for SEO. It allows you to include your keywords as many times as you want. And this will move your website straight to Google's first page.

 

3) A blog puts your business as a reference

If you keep your blog up-to-date with interesting and informative content, your company will eventually become a reference in your industry.

Every blog post can have advice and tips that help your clients. Your clients will then share these with their family, friends, and colleagues.

But it's not just your clients who will read your blog. Your competition will also read your blog, and consider taking your business as a point of reference.

Maintaining a blog with high-quality content will make your startup stand out from the rest!



Related: Our Advice For Startups: What We Wished We Knew



4) A blog improves your relationship with your clients

Having a blog isn't just about sharing knowledge and opinions, it's also an opportunity for your business to improve its image.

A blog is perfect to place yourself closer to your clients. With regular articles, you can show that you're genuinely concerned by their problems, and you want to help them.

It's also an excellent chance for you to talk openly about yourself and your business: your story, the challenges you've faced and how you overcame them.

Last but not least, a blog allows you to interact with your clients! They can leave comments asking questions or telling their personal experiences, and you can answer back.

 

Can you think of any other advantages of having a blog? Let us know in the comments!

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