In this article we’ll share the best practices and tips to optimize the user experience (UX) and user interface (UI) design of your website.

4 Advanced UX/UI Design Tips To Improve Your Website

Improving the user experience of your website means improving the way your business presents itself

In a previous article, we explained the importance of user experience (UX) and user interface (UI) design. In this one, we’ll share some of the best practices and tips to optimize the UX and UI design of your website.


Know your audience

First things first: you should pay attention to who your visitors are. That’s the only way you’ll be able to optimize your website especially for them. That’s what UX design is all about

You can start by looking at the analytics of your website. You’ll learn their demographics, geographic distribution and more. Plus, you could include a survey for your visitors to fill. They can tell you who they are and what they expect of you.

You should also have a look at their behavior. How did they access your website? How long did they stay on each page? Where did they click? Every piece of information is useful.


Go for a simple design

Everyone likes a simple and clear website. When choosing colors and layouts, remember to keep it simple.

It’s important that you don’t overcharge your website with information. By using large titles, short texts, and images, you can make their experience more pleasant. 

Also, consider using simple fonts that are easy to read. We recommend Open Sans, Raleway, and Roboto. Of course, you should choose the one that feels right for your audience.

Make sure the content is well organized and distributed. Create individual pages for your services, your portfolio, and your contact form. And remember to include a clear menu to access each page!


Guide your visitors

It may surprise you, but most users don’t like to scroll. Actually, they don’t want to figure out where things are: you should do it for them.

Every page of your website should have a single purpose, and it should end with an action from your visitor.

Maybe you want them to go to another page. Maybe you want them to download a file. Maybe you want them to contact you. Whatever it is, make it clear by including a call-to-action button.


Use common words

Unless you’re in the literature business, there’s no use in including hard words on your website.  

When you write titles, descriptions and blog posts, you should do it as simple as possible. You don’t want your visitors to struggle to read your content.

To improve your user experience you should include texts with short paragraphs and everyday language. 

Also, think of the expressions your visitors use when they talk about your business. What are the words they google? These are called keywords, and you should include them all over your website. This will improve your UX design, and also optimize your website for search engines (SEO).



If you want your website to stand out, you should invest some time and effort in improving its UX and UI design. You will attract more visitors, and they will feel more comfortable. In the end, improve your website and you’ll improve your business.

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